Studio dib

Building bridges between brand, innovation, sustainability & design
to help companies grow into conscious brands



Build a conscious brand

How do you build a conscious, future ready brand?

Brand purpose - brand DNA - brand strategy - (re)positioning - marketing strategy - brand storytelling

Sustainable innovation

How to grow your brand through sustainable innovation?

Sustainability strategy - innovation strategy - portfolio roadmap - proposition development - concept validation

Interior & spatial design

How to translate your (brand) personality into a space that makes sense?

Interior concept design - branded spaces - creative sessions - custom interior & furniture design



Studio dib was started by Nicole van de Velde in 2014. 

A creative and strategic mind with 15 years of experience in brand strategy, marketing, innovation and design. Building conscious brands, from start-up to scale-up to multinational. Always through a design thinking approach. 

‘I love to guide companies in exploring new territories. Whether it’s about rediscovering their brand essence, defining new innovations or incorporating sustainability into their strategy. I believe that bringing together brand, innovation & sustainability is a driving force for companies to thrive.


Companies & initiatives we are happy to work with


Nicole is a great professional, super effective with clients, very solid at her strategic design work and always one step ahead. But what's more important maybe is that she's also a great person, whose enthusiasm, optimism, open mindedness and willingness to help out are a joy to have around. I'd recommend anyone with a strategic innovation challenge that requires a design approach: hire her!